Simply put, most architect & design entrepreneurs are on the “6-7 Figure Firm Owner's Hamster Wheel”, where they manually have to generate revenue each and every month because they don’t have a predictable way to generate new business.
It’s like their firm is a wheel that only goes around because they are physically pushing it.
If you are the owner of an Architecture Firm and you are ready to build a firm that is truly profitable, predictable, sustainable...
I want to introduce to you The A/E/C Method™
So you can increase your cash flow, be more profitable, and scale the firm by winning better projects consistently month after month.
A/E/C stands for Attract, Engage, and Connect.
Let’s start with how to Attract High-Value Clients to your firm.
How to Fill Your Firm with Clients You Love
and Profits That Fuel Sustainable Growth
Instead of chasing down prospective clients & competing on price
I’ve worked with literally hundreds of architect entrepreneurs and by far, the BIGGEST problem across the board......is attracting enough clients to your firm that will pay you for the value you deliver.
The problem is if you don’t have dependable new business generation, it’s so difficult to grow because you don’t have the #1 thing required in all businesses:
When you implement this, you build an entirely better firm, one filled with clients that value you, design work you enjoy, and deep relationships.
...but without a predictable way to generate new business, you will remain stuck on your Hamster Wheel (even if you are at the multiple 7-Figure level)
We can break this down into three main components:
*Your Offer:Is your most valuable work that produces the "best" revenue, how you sell it and present it to your potential high-value clients.
*Your Method:Is the unique way you solve your client's problem. The more relevant your method is to your clients, the more you will breakout and overcome the commodity of architectural services.
*Your Positioning:Is how you differentiate yourself from the competition. Essentially, it’s showing what makes you special and presenting your competitive edge.
"The A/E/C Method has helped us organize and frame The BTA Way to resonate with High-Value Clients and differentiate us from our competition"
Owner of Bullock Tice Associates (BTA)
How to Grow Your Network of High-Value Clients...
To Create an Abundance of Opportunities…
Without the hustle of networking, soliciting referrals, or calling old clients
You cannot grow a profitable, predictable and sustainable 8 or 7-figure or even high 6-figure architecture firm and have any sort of freedom without a steady flow of qualified leads.
Freedom requires a level of control that is only established when the value distribution isn’t connected to you as the owner.
The ability to be present at the right time and on the right platform with the right message is the key to nurturing prospective clients and becoming the most relevant choice in the market.
To grow sustainably you have to overcome the hustle of networking, soliciting referrals, calling old clients, doing cold outreach, and so on...
You can nurture your high-value clients on autopilot with a proper Engagement strategy.
The three components to engage:
*Your Content:These are the assets used to communicate your offer and your process, as well as illuminate the unnecessary pain and possible results to your high-value clients.
*Timing:Is about showing consistently, in a way that offers value and builds a relationship. When someone needs your solution, there you are.
*The Platform:And finally, the right platform. For many people, nurturing begins with retargeting and advertising on LinkedIn and Facebook.
"The impact our strategy has had on Array’s success is really hard to describe. And it has come in areas that we could not have imagined. In terms of growth, it has been in double digits annually.”
CEO of Array Architects
How to Always Have Someone Selling in Your Firm
Even if you are busy delivering projects
When you are not consistent with your business development, opportunities fall through the cracks...As soon as you (or your partners) get busy, you stop following up, and you stop booking sales calls.
Successful firms, understand that business development is a continuous effort that must operate uninterrupted so as long as the business is in business…
Ask yourself this question: Do you have a repeatable process in place right now to convert potential clients into paying clients?
When you are the sales department you do not have a sustainable enterprise...
3 components to connect with high-value clients:
*Sales Process:This is how you will ultimately achieve consistency in booking meetings and winning high-value clients. Developing a solid sales process is key to always having valuable meetings being booked. *Conversations:Is all about actively listening to your prospects, responding with value, and cultivating the most important part of the A/E/C method... *Relationships:Fuel profitable, predictable and sustainable architecture firms. When we cultivate lasting relationships we are building a network for many future projects and exponential value for your firm.
"The A/E/C Method, as a growth strategy and a way to build reliable systems and connections, is one of the best out there”
Director General of DLPS Arquitectos
Predictability Profitability Sustainable Growth
The 3 assets to scale your architecture firm
When you start using the A/E/C Method, you start leveraging systems that attract the right people, who happily pay what you’re worth, and who are solidly connected to you and your message.
The impact is massive.
Your firm leverages the three assets to drive scale fast: Predictability, Profitability, Sustainable Growth.
For architect entrepreneurs, this is a game changer. It is the key to becoming and staying profitable: by leveraging a process to attract, engage, and connect high-value clients systematically.
This is how you build a firm that can scale sustainably, consistently, and reliant on processes and not just your "hustle".
...When you leverage these three things in your firm...
Something incredible happens.
How to Scale Sustainably by Systematically Bringing High-Value Projects to Your Firm
This is what happens when you start using the A/E/C Method
Month after month...
The first thing that happens when you implement the A/E/C Method is more opportunities, more clients, and more revenue. Once the systems are in place, growth becomes consistent.
You "Tap Into" a source of revenue that is predictable...
To buy back your time...
By leveraging repeatable processes to grow the firm you bring sustainability to the firm. Your growth is not dependent solely on your "hustle" and your firm becomes a real business.
You begin to build a real firm that is scalable, sustainable and sellable...
Are You Ready toGet Off the “Six-Figure Hamster Wheel”,Stabilize Your Cashflow,andScale Your Firm?